New Rep’s ‘Ideation’ a Win-Win



By Michele Markarian


‘Ideation’ – Written by Aaron Loeb. Directed by Jim Petosa. Presented by New Repertory Theatre, and Co-produced with Boston Center for American Performance at 321 Arsenal Street, Watertown through September 24.


“Ideation”, the Boston-area premiere of Aaron Loeb’s funny and terrifying play, has at its heartbeat the center of American, indeed, world, personhood – the corporation.  An international consulting group has tasked its team of A-list high flyers to come up with a solution for a multi-layered situation that has troubling implications.

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